Srijan provides seed stage investment to technology startups. We target start-ups that are based out of India, or have India as a target market.
We typically invest in angel/seed rounds, and our investment rounds vary between 2 to 10 Lakhs. We often syndicate our investments, and invest with like minded individuals/funds. Our investment is often part of a incubation round of between 10 to 15 lakhs or an seed round of 1 to 2 cr. We provide value to our portfolio in 3 aspects (1) Product (2) Customer Acquisition, and (3) Capital.
WHAT IS DIFFERENT ABOUT US ?
We also are entrepreneurs and run our own start-ups. We know hands-on what it takes to build a start-up from scratch, and can be more valuable as a investor. We are bootstrapping Srijan by running our own startup. We are strong in only few areas, and we invest ONLY in areas where we have a solid operating level knowledge.
We want to be known for our operating skills and not because we offer capital to the start-up. Having access to capital is a commodity, but access to functional skills that can build from 0 to 1 is rare.
Our focus areas are - Internet of Things , SAAS, and Consumer Internet startups.
We also incubate start-ups, where we work in trenches at a co-founder level. We do only 1 incubation in a one or two years. Our strengths are Consumer Marketing, and Digital Marketing. Incubation rounds are larger size and cover the cost of running the company for 2 years.
Our current active investments & incubation include CouponRani, Explara, Tookitaki, Mech Mocha, Venturesity and CollateBox.